Did you know? Since the Covid-19 pandemic, the number of social media users grew from around 3.9 billion in 2020 to 4.9 billion at the start of 2023, an increase that is predicted to grow by another billion users by 2027. The potential for your business to be seen and heard on social media is only growing! 📈
1. AI will continue to grow and become mainstream. Companies will continue to explore different tools and ways to incorporate AI into their programs. From AI writing tools in platforms like Canva and WordPress to AI art in places like TikTok. 2023 will continue to see the growth of this industry & its many uses!
2. Smaller social media platforms will provide an alternative to the “classics.” Sites like Discord, Reddit, and Clubhouse, to name a few, will continue to expand their reach and offer alternatives to the mainstream & traditional media platforms.
3. The outbreak of “organic” content. The days of structured, perfect or planned social posts may be numbered. Platforms are likely to continue to find ways for users to produce natural, “organic” social media experiences, as reflected in the popularity of the new app ‘BeReal.’
4. Rise in LinkedIn influencers. The platform has developed a “creator mode,” where users can build their audience with themselves as the business – there are now 13 million users with “creator mode” turned on, LinkedIn told Vox. This platform may be older than Facebook, but it continues to re-invent itself. Users love that they’re promoting themselves as people rather than a company, offering users a break from corporate-style marketing.
5. User Generated Content will continue to grow. General UGC can include users tagging companies and their products in social media posts – images, videos, Instagram stories, etc. – that the company then reposts or shares. No money is exchanged; companies simply promote actual customers’ content. Social media management company Later described UGC as the “social media equivalent of a word-of-mouth recommendation,” a notion that potentially led to many companies’ increases in sales.
The Theresa Place Media team is always ahead of the trends. From using AI as a tool to create perfectly polished posts to using organic content to grow your brand, we are using these trends and more to keep you up to date in the social media world. If you are a business owner looking to grow your business, take note of these predictions for 2023 and get ahead of the curve! And if this all sounds daunting to you, get in touch with the TPM Team, and we can help!
