Navigating your marketing experience as a business owner, can feel like you’re stuck in the world’s most complicated corn maze.

How do you start targeting your content? What are the best call-to-actions to use? What does addressing your audience even look like?

From what most of us are accustomed to, marketing to your audiences can be pretty cut and dry.

Generic opening line. Promotion. Company details. Sign off. However, that’s just not how our audiences consume anymore.

Enter: Conversational Marketing

Enter the concept of conversational marketing. This is where companies will target the interests of the consumer, and provide them options based on what they have interacted with. This is pulled from real-time one-to-one interactions across multiple channels.

From this, you can begin to foster your client relationships and improve your digital experience, by customizing online interactions.

How is this done? 

Chatbots – 

Conversational marketing puts a human experience behind a digital face. This can be achieved via chatbots, live chats, and digital messaging apps to give your clients that next-level service.

Though a lot of people have moved to be chronically online, the desire for human interaction has not left. Because of this, chatbots have become a popular way to achieve conversational marketing and keep your customer experience pleasant and

Personalized Emails – 

Many subscriber platforms for businesses have a function to add the first and/or last name of your client to address them in your emails.

Your consumers are more likely to open an email from your business if they feel like there is more of a connection to you from them that doesn’t involve their wallet. The functions are there for a reason, use them.

Update Your Feed Based on Market – 

Your team may have planned your content out for the rest of the month, but this morning a major influencer in your industry dropped a major move.

You need to respond, and re-strategize.

Your audience will appreciate you making sure they are kept in the know about what is going on in your industry and how it’ll affect them as your client. Don’t let them go to the “other guy” for those updates when you could be the one who communicates and builds that trust.

Breathe. You can do this.

The truth is, your clients have many options to choose from. Regardless of industry. As a business owner, it’s imperative that you stay on top of industry trends, platform updates, and your client data, so you can curate your brand experience.

You’ll be surprised how far a little elbow grease can get you.

Want to chat more about conversational marketing? Let’s connect today.