The Condo Conference

The Challenge

For over two decades, The Condo Conference had become… predictable.

• Attendance plateaued at ~1,800 from 1997–2023
• Declining sponsorship revenue
• Poor exhibitor experience due to weak execution
• Operational inefficiencies, delays, and inconsistent management

Despite being a cornerstone event in Ontario’s condo industry, growth had stalled—and momentum was slipping.

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The Opportunity

TPM saw more than an event—we saw an underleveraged platform.

With the right strategy, leadership, and positioning, The Condo Conference could become:

• The largest condo industry event in Canada
• A must-attend hub for boards, owners, managers, and suppliers
• A high-value commercial ecosystem for sponsors and exhibitors

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The Solution

TPM took over in 2024 and rebuilt the conference from the ground up.

1. Strategic Repositioning

• Refreshed brand identity with a modernized logo
  
  
• Repositioned the event as Canada’s premier condo conference
  
  
• Strengthened alignment with the condo community through industry relationships
  
  

2. Pricing & Accessibility Strategy

• Significantly reduced ticket pricing
  
  
• Removed barriers to entry to drive attendance growth
  
  
• Increased accessibility without sacrificing perceived value
  
  

3. Sponsorship & Revenue Model Overhaul

• Introduced new sponsorship tiers and packages
  
  
• Structured offerings to better align with partner ROI
  
  
• Focused on long-term sponsor relationships
  
  

4. Exhibitor Experience & Floorplan Expansion

• Redesigned and expanded the exhibitor floor
  
  
• Improved execution and exhibitor value
  
  
• Created stronger demand and visibility for vendors
  
  

5. Stronger Leadership & Execution

• Replaced fragmented management with a centralized, experienced team
  
  
• Leveraged deep relationships within the condo industry
  
  
• Delivered a more polished, professional event experience

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