Guide to Hashtags What They Are and How to Use Them

Are you a marketer looking for a way to grow your reach and engagement on social media? Hashtags are one key strategy that can help you achieve this goal. But first things first: do you know what hashtags are in the first place? If not, then don’t worry – we’ve got you covered! ✅

In The Beginner’s Guide to Hashtags: What They Are and How to Use Them, we’ll break down exactly what a hashtag is, why they’re important for digital marketing, and how to effectively use them so that your brand can get maximum visibility across all social platforms.

What Are Hashtags?

Hashtags are keywords or phrases marked with the hash symbol that categorize social media content, making it easier to find specific content. They help social media platforms organize and categorize posts, allowing users to search for and follow specific topics.

For example, #Marketing or #Instagram. Hashtags can also be used for events or campaigns! Such as #BlackFriday or #EndCancer.

How to use hashtags effectively

Using hashtags effectively means using them in the right way, at the right time, and with the right frequency. Here are some tips to help you use hashtags effectively:

• Choose hashtags that are relevant to your business and your audience. Research the hashtags your competitors and influencers in your industry are using, and don’t be afraid to create your own unique hashtags!
• Keep them short and simple: Stick to hashtags that are easy to read and remember. Avoid using long or complicated hashtags. Social media algorithms often prioritize posts with shorter, more relevant hashtags.
• Use a mix of popular and niche hashtags: Popular hashtags can help get your content seen by a larger audience, but niche hashtags can help you reach a more targeted audience.

Why are hashtags important for digital marketing?

Hashtags can help your business reach a wider audience by making it easier for users to discover your content. People who are interested in a particular topic can easily find your posts through hashtags, even if they’re not following you yet. This can lead to more likes, shares, and followers. Additionally, hashtags can help you track and measure the success of your social media efforts by analyzing engagement levels and reach.

Measuring hashtag success

You can use social media analytic tools to measure the success of your hashtag efforts. These tools can help you track engagement levels, growth in followers, and reach. You can then adjust your strategy accordingly, such as experimenting with different hashtags or changing the frequency of your posts. The TPM team recommends using Flick for hashtag analytics! 😉

Implementing a hashtag strategy

Social media is becoming an essential part of any business’s marketing strategy. With the rise of social media, hashtags have become an important tool to connect with your audience, increase engagement, and improve your social media reach. By implementing a hashtag strategy, you can increase your brand’s visibility, attract new followers, and drive more traffic to your website. So, if you’re looking to boost your social media marketing success, developing a strong hashtag strategy that aligns with your brand and audience is essential.

Achieving success in today’s digital world requires a great hashtag strategy. From helping you reach a wider audience to tracking the impact of your social media efforts, hashtags are essential for making an unforgettable impression and standing out from the crowd. Don’t limit yourself – start creating relevant, unique and snappy tags that tie perfectly into your social media plan!

Chris Day – Marketing Assistant