To Animate or Not to Animate

It’s no industry secret that business owners are strapped for time. Your priority list is so long it runs out the door and down the street. Adding an additional task to your already-crammed week for such a small element of your audience engagement. Will it even make a difference?

We say… YES!

Social media platforms are always competing with each other. So, when one platform outperforms the others, they take notice.

When did video elements become important in social media?

TikTok became popular in 2020 after launching in 2016. Being an app that focuses on video made other platforms pick up the pace and turn their eyes towards how they can incorporate more videos and animations.

This is because the other platforms realized that videos keep audiences engaged longer.

Since this decision, social media platforms have shifted their algorithms, usually in favour of video-related content.

Think back to your most recent scroll-a-thon – how many were videos and still photos? Which one did you stay on longer?

It’s for that exact reason why videos have become an important component across all socials.

How does that work with our engagement?

Now that we understand the focus on video-related content, we must also understand that whenever any platform pushes out a new feature, anyone who uses this feature will be boosted in its algorithm.

Since videos are a hot commodity, feature updates will mostly affect videos and how we engage and create with them.

Businesses who learn this and stay on top of the updates released on the platforms they are on are going to find themselves way ahead of the game, and on top of their audiences’ views.

How often should I be using video and animation elements in my content?

If posting videos and adding animation is not in your comfort, aim to use 1-2 small animations per week. It could be as simple as a text or image movement, to something more complex, depending on your inspiration, experience, and post topic.

How do I get started?

You’re in luck! Theresa Place Media can be your digital marketing partner! Book a coffee chat with us today, and we can go over in detail why animations are important for your content, which platforms to use them on, and how to get started!