Keller Engineering Digital Marketing

The Goals

Keller Engineering set out to achieve two key objectives within three months:

• Enhance Target Audience Reach: Following an acquisition, it was essential for Keller Engineering to reintroduce the brand and effectively connect with its core audiences.
• Increase Followers: The goal was to expand the company’s digital presence and grow its followers across Instagram, Facebook, and LinkedIn.

The Strategy

‍TPM Group designed a comprehensive digital marketing strategy focused on strengthening Keller Engineering’s online visibility and engagement. Our approach combined strategic planning, creative storytelling, and data-driven optimization to deliver sustainable growth.Key components included:

• Platform Optimization: Refreshed and optimized each social media profile to ensure consistent branding, clear messaging, and strong visual cohesion.
• Content Framework: Developed a robust content calendar emphasizing a balance of educational, promotional, and community-focused posts that reflected Keller Engineering’s expertise and values.
• Audience Engagement Tactics: Utilized platform analytics to determine optimal posting times and engagement strategies tailored to each network’s audience behavior.
• Performance Tracking: Implemented ongoing analytics reviews to monitor reach, impressions, and engagement rates, allowing for agile refinements throughout the campaign.

The Execution

‍Our team ensured a seamless rollout through consistent execution and active engagement:

• Content Production: Delivered a steady stream of high-quality posts — including infographics, project highlights, and team spotlights — that aligned with defined themes: educational, promotional, engagement, community, and entertainment.
• Strategic Scheduling: Maintained a posting cadence of 3–4 posts per week on each platform, scheduled during peak engagement windows for maximum visibility.
• Community Management: Proactively engaged with followers by responding to comments and messages, fostering meaningful interactions, and expanding reach through targeted hashtags and relevant industry conversations.
• Newsletter Integration: Coordinated timing between social posts and email newsletters to reinforce key messages and strengthen audience recall.

The Results

‍Within three months, TPM Group’s strategy delivered substantial growth and measurable impact across all key performance indicators:

• +46% Increase in Overall Followers across Instagram, Facebook, and LinkedIn.
• +72% Growth in Average Monthly Engagement, including likes, shares, and comments.
• +38% Increase in Post Reach, driven by optimized scheduling and targeted content.
• Consistent Audience Interaction: The community management approach fostered stronger connections, with noticeable increases in direct inquiries and positive brand mentions.

Beyond the numbers, Keller Engineering’s social channels now reflect a cohesive, professional identity that resonates with their audience and reinforces their position as industry leaders

‍

The Strategy

Our agency developed a multi-faceted digital marketing strategy encompassing:

Social Media Strategy: We focused on Instagram, LinkedIn, and Facebook, optimizing business profiles and creating engaging content, including infographics, case studies, and videos. We maintained a consistent posting frequency of 3-4 posts weekly on each platform, scheduled during peak engagement hours.

The Execution

The implementation involved:

– Regular content creation aligning with the defined themes: educational, promotional, engagement, community, and entertainment.

– Strategic scheduling of posts and newsletters.

– Active community management, including responding to comments and messages and engaging with new audiences using targeted hashtags.

The Results

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍